Four fault lines show a fracturing among global consumers - PwC

PwC’s March 2021 Global Consumer Insights Pulse Survey

One year after COVID-19 partially shut down many of the world’s economies, consumers have developed new habits that we think will continue even after the pandemic passes.

Our March 2021 Global Consumer Insights Pulse Survey finds that many consumer behaviour trends have accelerated during the pandemic, and four essential fault lines have emerged that split global consumers into distinct cohorts. These patterns in how consumers shop, travel, work, engage with brands and live their lives could have long-lasting implications for consumer market industries. Companies can be more prepared for the future by understanding these emerging cohorts and what their behaviours portend.

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